Welcome to My World

Work Experience

TITAN (Remote)

Retention Marketing & Copy Strategy Lead

I led retention marketing and copy strategy for five 6-figure+ DTC brands, overseeing everything from initial audits to full-funnel execution and optimization.

• Built and executed end-to-end retention strategies, including email flows, lifecycle campaigns, and lead generation funnels

• Owned all copy creation — from messaging strategy to campaign execution — ensuring tone, structure, and intent aligned with each brand’s goals

• Collaborated closely with designers and media buyers to deliver cohesive creative that performed across channels

• Project-managed deliverables across teams to meet deadlines and maintain brand consistency at every touchpoint

• Served as the direct point of contact for clients, managing expectations, communicating results, and adapting strategy to shifting business priorities

• Drove retention performance accounting for 31%–61% of attributed revenue, with an average 4% month-over-month revenue growth across all brands

This role demanded full ownership of results, strategic thinking, and seamless collaboration — all in a high-speed, performance-driven environment.

PANIK MEDIA (Self-employed, Remote)

Email Marketing Consultant / Specialist

• Campaign Development & Execution: Crafted and executed robust email marketing campaigns that generated over $5.3M in sales over 36 months, achieving a 14% month-over-month revenue growth.

• Customer Engagement Strategy: Designed and implemented automated customer journeys that contributed to a 22% monthly attributed revenue, using sophisticated segmentation and personalization techniques to enhance customer retention and loyalty.

• Cross-functional Collaboration: Collaborated with a team of graphic designers and a strategist to develop targeted marketing strategies, ensuring brand consistency and message effectiveness across campaigns.

• Analytics & Reporting: Developed comprehensive reports and analytics dashboards to monitor campaign performance, using insights to drive strategic adjustments and improve overall campaign efficacy.

EASESPARK (Co-Founder, Remote)

Retention Marketing/Social Media Consultant

• Email Strategy Integration: Enhanced traditional sales pipelines by integrating email marketing strategies, significantly boosting lead generation and engagement through targeted social and email campaigns.

• Lead Nurturing & Automation: Implemented an automated system for nurturing leads through personalized email sequences, effectively boosting the bottom line by 22% on average.

• Client Relationship Management: Fostered long-term client relationships through regular, strategic email communications, maintaining high satisfaction and retention rates.

First Tap Digital (Remote)

Klaviyo Email Marketing Expert

• Campaign Strategy and Management: Led the strategy, design, and execution of email marketing campaigns for D2C brands using Klaviyo, significantly boosting client retention and engagement metrics.

• Content Development: Crafted comprehensive content calendars and wrote compelling copy tailored to diverse consumer bases, enhancing open rates and CTR across campaigns.

• Performance Optimization: Conducted rigorous A/B testing to refine email strategies and increase campaign effectiveness, achieving superior ROI for clients.

• Creative Collaboration: Worked closely with graphic designers to ensure visual content alignment with brand messaging, improving reader engagement and response rates.

• Strategic Execution: Implemented innovative email marketing strategies that consistently exceeded client objectives by adapting to changing market trends and consumer preferences.

[Mar 2021] - [Sep 2021]

We Are Social Media (Remote)

Social Media Advertising

• Meta Ads Management: Directed the creation and management of high-impact Meta Ads campaigns for a portfolio of high-ticket coaching and D2C clients, driving significant improvements in lead acquisition and sales conversions.

• Client and Team Coordination: Facilitated seamless communication between clients and the internal team, ensuring campaigns were aligned with client goals and delivered on schedule.

• Data-Driven Decision Making: Utilized advanced analytics to monitor ad performance and optimize spend, achieving optimal engagement and maximizing client investment returns.